Collecting and using inclusion & diversity metrics

The equality, diversity and inclusion landscape is rapidly evolving. What used to be very much a ‘tick-box’ exercise for HR departments, is now becoming a strategic priority for many organisations, with evidence-based approaches towards inclusion being adopted. With this shift towards data-led people strategies, it has never been more important to establish high quality data-collection frameworks.

Whilst cultivating workplace inclusivity is driven by inclusion and not by diversity, collecting both inclusion and diversity metrics can help inform your journey towards inclusion and provide key indicators of success.

Understanding the diversity of your workforce, and the diversity metrics (statistics) across the entire employee lifecycle, will help you identify areas of inequality (e.g. in recruitment, retention, progression, performance ratings, and pay).

Understanding the lived experience of your workforce will help you understand the inequalities you observe (i.e. the issues, gaps and biases), and inform your actions and solutions.

Considerations before collecting data

Be transparent about why you are collecting data

Transparency not only demonstrates a commitment to your journey towards inclusion, but also strengthens accountability for addressing the causes of inequality.

Be transparent about why you are collecting data

Transparency not only demonstrates a commitment to your journey towards inclusion, but also strengthens accountability for addressing the causes of inequality.

Be transparent about why you are collecting data

Transparency not only demonstrates a commitment to your journey towards inclusion, but also strengthens accountability for addressing the causes of inequality.

Data protection

Ensure compliance with data protection and employment legislation. Provide clear information around how the data can and cannot be used, who has access to it, how the data are securely stored, and how they will be treated – referencing any key policies such as GDPR. If the data are collected through a HR system, remind employees that they can remove their data from the system at any time.

Data protection

Ensure compliance with data protection and employment legislation. Provide clear information around how the data can and cannot be used, who has access to it, how the data are securely stored, and how they will be treated – referencing any key policies such as GDPR. If the data are collected through a HR system, remind employees that they can remove their data from the system at any time.

Data protection

Ensure compliance with data protection and employment legislation. Provide clear information around how the data can and cannot be used, who has access to it, how the data are securely stored, and how they will be treated – referencing any key policies such as GDPR. If the data are collected through a HR system, remind employees that they can remove their data from the system at any time.

Engagement and trust

Sharing personal information and lived experience is voluntary for your employees, but vital for your journey to inclusion. Building trust, confidence and buy-in is essential to engagement and participation in data sharing activities. Being transparent about why and how personal data will be used, demonstrating relevance to each employee, and exploring concerns and barriers towards sharing personal data and experience through your listening strategy, will empower employees to co-design the communications, processes and data collection activities (e.g. ‘Count Me In’ Days) to optimise engagement and build trust. Being transparent with your findings will further help to build trust. By illustrating how the data employees share are linked to actions around the broader people strategy and your journey towards inclusion, employees can see that the data are being used to improve the employee experience and workplace culture.

Engagement and trust

Sharing personal information and lived experience is voluntary for your employees, but vital for your journey to inclusion. Building trust, confidence and buy-in is essential to engagement and participation in data sharing activities. Being transparent about why and how personal data will be used, demonstrating relevance to each employee, and exploring concerns and barriers towards sharing personal data and experience through your listening strategy, will empower employees to co-design the communications, processes and data collection activities (e.g. ‘Count Me In’ Days) to optimise engagement and build trust. Being transparent with your findings will further help to build trust. By illustrating how the data employees share are linked to actions around the broader people strategy and your journey towards inclusion, employees can see that the data are being used to improve the employee experience and workplace culture.

Engagement and trust

Sharing personal information and lived experience is voluntary for your employees, but vital for your journey to inclusion. Building trust, confidence and buy-in is essential to engagement and participation in data sharing activities. Being transparent about why and how personal data will be used, demonstrating relevance to each employee, and exploring concerns and barriers towards sharing personal data and experience through your listening strategy, will empower employees to co-design the communications, processes and data collection activities (e.g. ‘Count Me In’ Days) to optimise engagement and build trust. Being transparent with your findings will further help to build trust. By illustrating how the data employees share are linked to actions around the broader people strategy and your journey towards inclusion, employees can see that the data are being used to improve the employee experience and workplace culture.

Be aware of survey fatigue

Survey fatigue leads For diversity data: ensure that employees are not repeatedly being asked to provide the same information. It can be helpful to ask employees to provide diversity data at times when they might be already engaged in sharing information. For inclusion data: a good listening strategy, providing a variety of listening tools for collecting lived experience, will help avoid survey fatigue.

Be aware of survey fatigue

Survey fatigue leads For diversity data: ensure that employees are not repeatedly being asked to provide the same information. It can be helpful to ask employees to provide diversity data at times when they might be already engaged in sharing information. For inclusion data: a good listening strategy, providing a variety of listening tools for collecting lived experience, will help avoid survey fatigue.

Be aware of survey fatigue

Survey fatigue leads For diversity data: ensure that employees are not repeatedly being asked to provide the same information. It can be helpful to ask employees to provide diversity data at times when they might be already engaged in sharing information. For inclusion data: a good listening strategy, providing a variety of listening tools for collecting lived experience, will help avoid survey fatigue.

Unions

For some organisations, it will be important to engage the Unions and help them understand the purpose and context of collecting personal information and lived experience. Include Union representation in your listening and co-design activities.

Unions

For some organisations, it will be important to engage the Unions and help them understand the purpose and context of collecting personal information and lived experience. Include Union representation in your listening and co-design activities.

Unions

For some organisations, it will be important to engage the Unions and help them understand the purpose and context of collecting personal information and lived experience. Include Union representation in your listening and co-design activities.

Collecting data

Using an evidence-based approach to understanding your organisation’s current climate in terms of inclusion and demographic representation, and the impact of inclusion intervention / action, needs the analysis of two different types of data:

Diversity data

Colourful graph and chart graphics sitting on a laptop keyboard

These are the personal characteristics of your employees and stakeholders and are used to determine representation. These may include gender, sex, ethnicity, disability, age, sexual orientation, religion/belief, socio-economic background, caring responsibilities. 

Lived experience data

Group of six people holding up large colourful speech bubble cards
Group of six people holding up large colourful speech bubble cards
Group of six people holding up large colourful speech bubble cards

These are the feelings, experience and perceptions of your employees and stakeholders against a series of indicators. For example, organisational climate, sense of belonging, psychological safety, and perceptions of bullying and harassment.

Demographic data collection

Demographic information can help you identify trends and patterns within your organisation. You can use this information to identify gaps in representation, to identify potential bias in practices and processes, to enable the development of data-led strategies and interventions, and to improve the employee experience.

Download the PDF for a set of example demographic data-collecting questions.

Using data

 Using diversity and inclusion data will support you in creating accountability and governance on how inclusion and equity is managed in your organisation and provide you with the evidence to inform your decisions, actions and strategy on your journey to inclusion. 

Diversity metrics - the employee lifecycle

Analysis of your diversity data across the entire employee lifecycle will give you a snap-shot of your current position and help you identify trends, inequalities, and areas for improvement, develop data-led people strategies, and establish a base-line from which to measure progress on your journey to inclusion:

Recruitment

Consider the diversity of your new appointees to determine how you are recruiting in the context of your talent pool and geography

Check for biases in your recruitment process, by analysing the diversity at each stage: applications received, those short-listed, those interviewed, and offers made.

Retention

Analysing the diversity of your leavers, their grades, departments, and the rate at which they leave, will highlight any systemic bias.diversity of your new appointees to determine how you are recruiting in the context of your talent pool and geography

Performance

Many organisations rate performance of employees through an annual review. Use diversity data to ensure equal distribution of high and low ratings across all demographic groups. Persistent low performance ratings for a specific group over time could be indicative of bias, not just in the annual review process, but also in access to support and development opportunities.

Promotions

Assess your promotion rates by pay grade for balance between different demographic groups. Are promotion rates balanced at both lower grades and higher grades? In leadership positions? Be transparent about your promotion rates to build trust and accountability.

Leadership pipeline

Use diversity data to analyse your succession plans, future leader programme, and career fast tracks. Your leadership pipeline should reflect, at the very least, the diversity of your workforce, but also reflect your ambitions for a future diverse senior leadership team. Use diversity data to ensure that people from all backgrounds are able to succeed.

Pay equity & pay gap

‘Pay equity’ and ‘pay gap’ are two different analyses. Pay equity refers to employees receiving the same pay for the same job regardless of how individuals identify. Pay gap is the difference in mean salary between two demographic groups regardless of the jobs they do. Whilst the pay gap can be influenced by many external factors (e.g. education, traditional stereotypes, personal career decisions, attraction to certain industries, and regional impact), and not necessarily under the control of the employer, pay equity reflects organisational culture and is very much under the control of the employer (e.g. starting salary, pay adjustment policies, and pay reviews). Use diversity data to test for pay equity and share the results with your workforce, outlining actions to address any identified shortfalls.  This will build trust and credibility and support claims of fair and equitable treatment of employees.

Inclusion metrics - the employee experience

Understanding the lived experience of your workforce will give you deeper insights, and better understanding, of the inequalities identified in your culture and working environment (i.e. the issues, gaps and biases), enable you to assess the impact of your policies, practices, and processes, and inform your actions and solutions.

Analysing key evidence from your inclusivity efforts, will guide your strategic decisions, and ensure your actions address real challenges and have a lasting impact. From reshaping policies to enhancing employee experiences, you can use inclusion metrics to turn employee insights into practical solutions that drive inclusion.

Monitoring progress and measuring impact

Both inclusion and diversity metrics can be used to measure progress of your actions and capture the impact of your initiatives on employee experience, representation, and organisational culture.

There are a number of indicators you can use for determining impact, for example:

Organisational climate

The collective perception of the employees about the work environment − can be used as a holistic indicator of workplace inclusivity.

Organisational climate

The collective perception of the employees about the work environment − can be used as a holistic indicator of workplace inclusivity.

Organisational climate

The collective perception of the employees about the work environment − can be used as a holistic indicator of workplace inclusivity.

Inclusion and Sense of Belonging

The perception of being accepted within a given group − is an important measure of the maturity of your journey to inclusion, and a key indicator of workplace inclusivity.

Inclusion and Sense of Belonging

The perception of being accepted within a given group − is an important measure of the maturity of your journey to inclusion, and a key indicator of workplace inclusivity.

Inclusion and Sense of Belonging

The perception of being accepted within a given group − is an important measure of the maturity of your journey to inclusion, and a key indicator of workplace inclusivity.

Psychological safety

Shared belief that the workplace is safe for interpersonal risk taking, such as speaking up against a popular idea − goes hand-in-hand with inclusion and can be used as an indicator of workplace inclusivity.

Psychological safety

Shared belief that the workplace is safe for interpersonal risk taking, such as speaking up against a popular idea − goes hand-in-hand with inclusion and can be used as an indicator of workplace inclusivity.

Psychological safety

Shared belief that the workplace is safe for interpersonal risk taking, such as speaking up against a popular idea − goes hand-in-hand with inclusion and can be used as an indicator of workplace inclusivity.

Perceptions of bullying and harassment

Workplace environments that support inclusion reduce the likelihood of bullying and harassment. Perception of bullying and harassment is an important indicator of workplace inclusivity.

Perceptions of bullying and harassment

Workplace environments that support inclusion reduce the likelihood of bullying and harassment. Perception of bullying and harassment is an important indicator of workplace inclusivity.

Perceptions of bullying and harassment

Workplace environments that support inclusion reduce the likelihood of bullying and harassment. Perception of bullying and harassment is an important indicator of workplace inclusivity.

Diversity

Building inclusive and supportive workplace environments with inclusive policies, practices and behaviours provides the key ingredients for diversity to grow. As such, diversity can be used - carefully - as an indicator of inclusion.

Diversity

Building inclusive and supportive workplace environments with inclusive policies, practices and behaviours provides the key ingredients for diversity to grow. As such, diversity can be used - carefully - as an indicator of inclusion.

Diversity

Building inclusive and supportive workplace environments with inclusive policies, practices and behaviours provides the key ingredients for diversity to grow. As such, diversity can be used - carefully - as an indicator of inclusion.

The toolkit:
Inclusive practice

Our toolkit will help you start your journey towards inclusion, developing a respectful and supportive working environment 

The toolkit:
Inclusive practice

Our toolkit will help you start your journey towards inclusion, developing a respectful and supportive working environment 

The toolkit:
Inclusive practice

Our toolkit will help you start your journey towards inclusion, developing a respectful and supportive working environment